Learn how small adjustments could make an enormous difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in life and business
Daily, we face the problem of persuading others to do what we would like. However what makes individuals say yes to our requests? Persuasion isn’t just an art, it’s also a science, and researchers who examine it have uncovered a series of hidden guidelines for moving individuals in your direction. Primarily based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 easy but remarkably efficient methods that will make you way more persuasive at work and in your private life, too.
Often counterintuitive, the findings introduced in Yes! will steer you away from widespread pitfalls while empowering you with little known but proven wisdom.
Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of unusual discoveries from the science of persuasion in short, enjoyable, and insightful chapters which you can apply instantly to turn into a more effective persuader.
Whether or not you’re in marketing, advertising, management, administration, on sales, or just inquisitive about tips on how to be extra influential in everyday life, Yes! reveals how making small, scientifically proven adjustments to your approach can have a dramatic impact in your persuasive powers.
Written by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Narrated by: Blair Hardman
Length: 5 hours 25 minutes
Publisher: Simon & Schuster Audio