A brilliant guide to one of the most profound changes of our time, Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the 21st century.
In just the last few years, traditional collaboration on a conference call, in a meeting room, and even in a convention center has been superseded by collaborations on an astronomical scale.
Today, jetliners, encyclopedias, mutual funds, operating systems, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur growth, innovation, and success.
Based on a $9-million research project led by best-selling author Don Tapscott, the Wikinomics audiobook (mp3) shows how masses of people can participate in the economy like never before. They are sequencing genomes, creating TV news stories, inventing new cosmetics, remixing their favorite music, finding cures for disease, designing software, editing school texts, and even building motorcycles. You’ll read/hear about:
- Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
- Rob McEwen, the Goldcorp, Inc., CEO who used open-source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
- Mature companies, like Procter & Gamble, that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the 21st century.
FROM THE BACK COVER
The acclaimed bestseller that’s teaching the world about the power of mass collaboration.
Translated into more than 20 languages and named one of the best business audiobooks of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like YouTube and Wikipedia, but at traditional companies that have embraced technology to breathe new life into their enterprises.
This national bestseller audiobook reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, remixing their favorite music, editing school texts, sequencing the human gnome, inventing new cosmetics, finding cures for diseases, designing software, and even building motorcycles.