What is your digital business model? While many leaders of companies recognize the threat from digital – and the potential opportunity – they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don’t know how to think about their digital business model.
In this probing and practical audiobook, Peter Weill and Stephanie Woerner provide much-needed tools, self-assessments, motivating examples, and key financial analyses of where the profits will likely be made. Based on 5 years of study at the MIT Center for Information Systems Research, the audiobook provides a powerful yet simple framework that has been field-tested globally with more than a dozen senior management teams. The best-selling team of authors found that digitization is moving companies’ business models on 2 dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one.
Looking at these dimensions in combination results in 4 distinct business models, each with different capabilities: (1) Supplier, (2) Omni-channel, (3) Modular Producer, and (4) Ecosystem Driver. The framework helps companies clarify where they are currently in an increasingly digital business landscape and highlights what’s needed to move toward another, higher-value digital business model.
In meeting the growing challenge to “go digital”, this smart audiobook will help you respond to the opportunities, grapple with the threats, and create winning digital strategies.
“This audiobook will help companies to take a hard look at their digital transformation strategies and show them how to win in the fourth industrial revolution.” – Francisco Gonzalez, Group Executive Chairman, BBVA
“An essential decision guide to navigate digitization, ask the right questions, and make the right choices. Based on a wealth of data points and real-life examples, this book offers practical, step-by-step tips to define and execute a winning digital transformation.” – Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric
“Woerner and Weill’s audiobook is a must-listen primer for CEOs wondering why they need to digitally transform their companies and how to succeed in the endeavor. – Fernando A. Gonzalez, CEO, CEMEX
“The authors provide a simple but powerful framework for enterprises to reinvent their business models for the digital age. Their probing questions, self-assessments, and real-life examples make this audiobook a must-read for everyone who wants to make their digital transformation a success.” – Sammy Lee, Chairman and Chief Invisible Officer, LKK Health Products Group
About the Authors
Stephanie Woerner is a Research Scientist at MIT’s CISR. Her research centers on how companies manage organizational change caused by the digitization of the economy. In 2016 she was a subject matter expert on enterprise digitization for the Wall Street Journal CEO Council.
Peter Weill is a Senior Research Scientist and Chair of the Center for Information Systems Research at the MIT Sloan School of Management. His research and writing have appeared in Sloan Management Review, Wall Street Journal and theHarvard Business Review. His books include Enterprise Architecture as Strategy, IT Savvy, and IT Governance.