The Psychology of Micro-Targeted Election Campaigns – eBook

eBook details

  • Author: Jens Koed Madsen
  • File Size: 5 MB
  • Format: PDF
  • Length: 395 pages
  • Publisher: Palgrave Macmillan
  • Publication Date: September 26, 2019
  • Language: English
  • ASIN: B07YG378QX
  • ISBN-10: 303022144X
  • ISBN-13: 9783030221447


The ebook, The Psychology of Micro-Targeted Election Campaigns, PDF, takes a look at the psychology behind micro-targeted strategies utilized in election marketing and the arrival of significantly refined dynamic Agent-Based Models (ABMs). It talks about private profiling, how information and modeling are utilized to improve the efficiency of persuasion and mobilization efforts in campaigns, and the possible restrictions of these techniques. Madsen generally checks out how mental insight and individual information are utilized to produce customized designs of citizens and how these are then used to enhance persuasion techniques customized to a particular individual.

In completion, the ebook thinks about the more comprehensive democratic problems raised by the intro of these techniques into politics and the vital civic value of understanding how these campaigns work. This prompt work offers fresh insights for scholars and trainees of political psychology, political marketing, viewpoint, media, and interactions.


A trip de force throughout the landscape of cognitive science and government that describes how contemporary innovation can allow political operatives to control citizens and affect elections to an extraordinary―and worrying―degree.” – Prof. Stephan Lewandowsky, University of Bristol

An informative study of what light the behavioural and cognitive sciences can shed on the dirty world of targeted political persuasion.” – Nick Chater, Professor of Behavioural Science, Warwick Business School, author of The Mind is Flat

Madsen makes a necessary contribution in raising the drape on both the effectiveness and threats of micro-targeting in politics. It is an informative and satisfying analysis of a prompt problem that positions our information into temptation for those looking for political power.” – Dr. Toby Pilditch, University of Oxford and University College London

NOTE: This item just consists of the ebook, The Psychology of Micro-Targeted Election Campaigns in PDF. The gain access to codes are not consisted of.


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