Services Marketing: Concepts, Strategies, and Cases (5th Edition) – eBook

eBook details

  • Authors: K. Douglas Hoffman, John E. Bateson
  • File Size: 5 MB
  • Format: PDF
  • Length: 480 pages
  • Publisher: Cengage Learning; 5th edition
  • Publication Date: January 1, 2016
  • Language: English
  • ASIN: B019EB9LVY
  • ISBN-10: 1285429788
  • ISBN-13: 9781285429786

$86.99 $20.00

Readers take a look at making use of services marketing as a competitive tool from a uniquely broad point of view with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using an extremely reader-friendly, structured structure, this ebook checks out services marketing not just as a necessary focus for service companies however likewise as a competitive benefit for business that market genuine and concrete items. A wealth of brand-new examples include a range of organisations from markets both within and beyond the 9 service economy supersectors: monetary activities, education and health services, info, federal government, expert and company services, leisure and hospitality, transport and energies, wholesale and retail trade, and “other services.” Cutting-edge information addresses existing problems, such as innovation, sustainability, and the worldwide market, providing readers important insights and crucial abilities for success in company today.

P.S We likewise have Services Marketing: Concepts, Strategies, and Cases 5th Edition testbank and other trainer resources. Contact for more information.

NOTE: This sale just consists of Services Marketing: Concepts, Strategies, and Cases 5e, in PDF. No gain access to codes consisted of.


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