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Public Relations: Strategies and Tactics, Global Edition – eTextBook , , ,

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Product details

  • Authors: Glen T. Cameron, Bryan H. Reber Dennis L. Wilcox
  • File Size: 12 MB
  • Format: PDF
  • Publisher: Pearson; 1st edition (July 31, 2014)
  • Language: English
  • ISBN-10: 1292056584
  • ISBN-13: 978-1292056586

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Public Relations: Strategies and Tactics uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive etextbook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards undergraduate students, and many colorful charts and pictures are used to enhance major concepts.

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