The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with its well-established customer-value framework and complimenting it with an emphasis throughout the ebook on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.
To help bring marketing to life this etextbook is filled with interesting stories and examples about real companies, such as Google, Amazon, ASOS, Lego and Uber, and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
Philip Kotler, Lloyd C. Harris, Nigel Piercy & Gary Armstrong’s Principles of Marketing – Seventh European Edition
Classic and authoritative, Principles of Marketing, 7th European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a practical, fresh, managerial approach to the subject. Top gurus in their field, the team brings to this new seventh edition great content and features, which include:
- Enhanced full colour adverts, tables and figures highlight key ideas and marketing strategies
- Rich topical examples and applications explain the major decisions marketing managers face
- Completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce
A comprehensive Companion Website, containing a wealth of teaching material for instructors and learning materials for marketing students, is available at www.booksites.net/kotler. Completely updated, this site boasts great additions, such as more case studies, more multiple choice questions, and sample answers to the questions from the Marketing in Practice DVD.
‘Principles of Marketing 7e provides an excellent all-round introduction to the subject.’ Deborah Anderson, Kingston University, UK
‘Comprehensive and authoritative, but a pleasure to read — an uncommon combination!’ Sveinn Eldon, Arcada Polytechnic, Finland
‘Any marketing student should have knowledge of this great version of Kotler’s classic Principles of Marketing ebook.’ Even Lanseng, Norges Landbrukshogskole, Norway