Marketing Research – An Applied Approach – 5th Edition – eBook

eBook details

  • Authors: Naresh Malhotra, Dan Nunan, David Birks
  • File Size: 19 MB
  • Format: PDF
  • Length: 976 pages
  • Publisher: Trans-Atlantic Publications, Inc.; 5th edition (June 30, 2017)
  • Language: English
  • ISBN-10: 1292103124
  • ISBN-13: 9781292103129


Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of International and European case material, which is why we see strong sales of this title in both the UK as well as Europe.

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