Marketing: Real People, Real Choices (10th Edition) – TestBank + Instructor Resource Manual + Powerpoint

Product details

  • Authors: Michael R. Solomon, Greg .W. Marshall, Elnora W. Stuart
  • Includes: testbank, instructor manual, powerpoint slides
  • Formats: ZIP, PPT, PDF, DOCX
  • Publisher: Pearson; 10th edition
  • Publication Date: May 6, 2019
  • Language: English
  • ISBN-10: 0135209927
  • ISBN-13: 9780135209929


This sale consists of Marketing: Real People, Real Choices 10th edition testbank, instructor’s resource manual (IRM) and powerpoint lecture slides. The ebook is NOT consisted of in this sale.

About the eBook

Marketing: Real People, Real Choices, 10th edition is the only book to present marketing from the viewpoint of real people, who make real marketing choices, at leading business every day. Relevant and prompt, this trainee-friendly book reveals readers how marketing ideas are executed, and the effects they can have on a business. Featuring brand-new examples, info, and evaluation, the 10th Edition continues its concentrate on the core problems every online marketer requires to understand, consisting of worth, analytics and metrics, and ethical and sustainable marketing. It likewise stresses the significance of branding oneself and reveals readers how the ideas they discover in class use straight to their own individual marketing strategy. With this book, trainees take an active method to comprehending marketing through choice making and are well geared up to tackle what’s occurring on the planet of marketing today.


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