An introduction to the world of marketing using a practical, proven, and engaging approach
Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes excellent real-world information and examples that help bring marketing to life, the textbook gives readers everything they need to know about marketing in an engaging and effective total learning package.
The 13th Edition reflects the latest trends in marketing, including new coverage on online, mobile, social media, and other digital technologies, leaving college students with a richer understanding of basic marketing strategies, concepts, and practices.
P.S We also have the Armstrong/Kotler’s Marketing: An Introduction 13e test bank, instructors solution manual (ISM) and other resources for sale. Contact us for more info.
NOTE: This purchase only includes the PDF eBook. No online codes are included.