Best selling authors Grewal and Levy’s Marketing 6th edition shows today’s mobile, digital and social savy student population just how marketing adds value and how small and big firms rely on value for establishing long lasting relationships with their visitors and customers.
Underscoring that even the very best services and products will go unsold if marketers can’t communicate their value, the Marketing 6e PDF eBook by Grewal and Levy explores fundamentals and new influencers, with comprehensive coverage and topics like social media, online tools and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep the classroom discussions very engaging, interesting, relevant and current.
Note: This is a PDF eBook only. No online access codes are included.