Marketing Management 15E (PDF) by Kotler & Keller
For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing everyday — and in order for marketing students to have a competitive advantage, they need a digital textbook that reflects the best of today’s marketing practices and theory. Kotler/Keller’s Marketing Management 15th global edition is the gold standard marketing textbooks because its organization and content consistently reflect the latest changes in today’s marketing practice and theory. The 15th Edition (Global) is fully integrated with MyMarketingLab and is updated where appropriate to provide the most current, comprehensive, and engaging marketing management textbook as possible. This title can be supported by MyMarketingLab, an online tutorial and homework system designed to test and build your understanding.
Please note that the product you are purchasing does not include MyMarketingLab. Only the PDF eBook is included.