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International Marketing (17th Edition) – eBook

eBook details

Author: Phillip Cateora
File Size: 187 MB
Format: PDF
Length: 704 pages
Publisher: McGraw-Hill Higher Education; 17th edition
Publication Date: November 13, 2015
Language: English
ASIN: B07B4GQY37
ISBN-10: 0077842162
ISBN-13: 9780077842161

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Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region or nation. In addition to coverage of technology’s impact on the international market arena, the seventeenth edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill’s Connect with its adaptive SmartBook (sold separately) that lets instructors assign textbook readings and incentivize students’ engagement with course content.