Integrated Advertising, Promotion, and Marketing Communications (8th edition) – Global , , ,

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For courses in Advertising. Integrated advertising and marketing communications taught through real-life application.

eBook details

  • Authors: Donald E. Baack, Kenneth E. Clow
  • File Size: 60 MB
  • Format: PDF
  • Length: 512 pages
  • Publisher: Pearson; 8th global edition (January 14, 2017)
  • Language: English
  • ASIN: B01N5RQXY2 / 1292222697
  • ISBN-10: 0134484134 / 1292222697
  • ISBN-13: 978-0134484136 / 978-1292222691

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Integrated Advertising, Promotion, and Marketing Communications 8th edition (Global) speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This etextbook covers promotions and advertising, the role of blogs, mobile messaging, social media, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Global Edition includes extensive analysis of social media, internet blogs, and mobile helping you understand the vital links marketers use to connect with their consumers.


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