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Global Branding: Breakthroughs in Research and Practice, 2 volume – eBook , , , ,

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eBook details

  • Author: Information Reso Management Association
  • File Size:14 MB
  • Format: PDF
  • Length: 1044 pages
  • Publisher: Business Science Reference
  • Publication Date: May 28, 2019
  • Language: English
  • ISBN-10: 1522592822
  • ISBN-13: 9781522592822, 9781522592839

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To endure in today’s competitive and globalized company environment, marketing experts need to seek to establish ingenious approaches of reaching their consumers and stakeholders. Taking a look at the relationship in between culture and marketing can supply business with the information they require to broaden their reach and increase their revenues. Global Branding: Breakthroughs in Research and Practice (in PDF) supplies worldwide insights into marketing techniques and strategies used to produce and sustain a worldwide acknowledged and liked brand name. Highlighting a series of essential subjects such as customer engagement, brand name interaction, and item development, this publication is a perfect referral source for marketing experts, company executives, academicians, company supervisors, and scientists actively included in the marketing market.

Topics Covered in the eBook

The lots of scholastic locations covered in this publication consist of, however are not restricted to:.

  • Social Network
  • Sustainability
  • Brand Name Equity
  • Brand Name Identity
  • Consumer Commitment
  • Brand Name Awareness
  • Item Development
  • Brand Name Interaction
  • Customer Engagement

KEEP IN MIND: This just consists of the PDF eBook of Global Branding: Breakthroughs in Research and Practice No codes consisted of.

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