A Framework for Marketing Management – 6th edition – PDF

eTextBook details

  • Author: Philip Kotler, Kevin Lane Keller
  • File Size: 6 MB
  • Print Length: 360 pages
  • Publisher: Pearson Education; 6th edition
  • Date: January 28, 2015
  • Language: English
  • ASIN: B00XIH2FF0
  • ISBN10: 0133871312
  • ISBN13: 978-0133871319

$115.00 $12.00

Framework for Marketing Management 6th edition pdf is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management , a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.

A Succinct Guide to 21st Century Marketing Management For graduate and undergraduate courses in marketing management.

The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Groups, Individuals, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

NOTE: This, A Framework for Marketing Management 6e PDF, is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.


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