The book, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services management or services marketing.
Make it easy for college students to understand: Simple, Clear, Language and Visual Learning Aids. The authors use simple English and short sentences to help college students grasp concepts more easily.