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Electronic Commerce (12th Edition) by Gary Schneider – eTextBook Business, Computers, E-Books, Marketing, Non Fiction, Textbooks

Business, Computers, E-Books, Marketing, Non Fiction, Textbooks

eBook details

Author: Gary Schneider
Length: 17 MB
File Size: 624 pages
Format: PDF
Publisher: Cengage Learning; 12th edition
Date: February 26, 2016
Language: English
ASIN: B01C5Z6RBI
ISBN-10: 1305867815
ISBN-13: 9781305867819

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Introduce the latest developments in online business with the cutting-edge coverage, actual business cases, real examples, and hands-on applications found in the market-leading Electronic Commerce12th edition by the acclaimed author Gary Schneider. This latest edition provides comprehensive coverage of up-to-the-minute technologies, emerging strategies, and the latest market developments. College Students gain an understanding of the dynamics within this fast-paced industry as the textbook balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of India, Brazil and China and examines the role of social media and technology-enabled outsourcing, online marketing strategies, and online payment processing systems. New “Learning From Failure” features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis forcase discussions, class presentations, and extended written assignments.