Electronic Commerce (12th Edition) by Gary Schneider – eTextBook

Introduce the latest developments in online business with the cutting-edge coverage, actual business cases, real examples, and hands-on applications found in the market-leading Electronic Commerce12th edition by the acclaimed author Gary Schneider. This latest edition provides comprehensive coverage of up-to-the-minute technologies, emerging strategies, and the latest market developments. College Students gain an understanding of the dynamics within this fast-paced industry as the textbook balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of India, Brazil and China and examines the role of social media and technology-enabled outsourcing, online marketing strategies, and online payment processing systems. New “Learning From Failure” features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis forcase discussions, class presentations, and extended written assignments.