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Customer Engagement Marketing – eBook

eBook details

  • Authors: Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
  • File Size: 4 MB
  • Format: PDF
  • Length: 328 pages
  • Publisher: Palgrave Macmillan
  • Publication Date: August 29, 2017
  • Language: English
  • ASIN: B0757GG6C9
  • ISBN-10: 3319619845, 3319872079
  • ISBN-13: 9783319619842, 9783319872070

$113.76 $19.00

This ebook, Customer Engagement Marketing (PDF) supplies a synthesis of research study point of views on customer engagement through a collection of chapters from idea leaders worldwide. It determines cutting-edge metrics for determining and recording customer engagement and highlights finest practices in carrying out customer engagement marketing methods. Responding to the quickly altering organisation landscape where customers are more available, linked, and notified than ever previously, lots of corporations are purchasing customer engagement marketing. The ebook will interest academics, experts, specialists, and supervisors seeking to enhance customer engagement.

NOTE: This sale just consists of the PDF ebook Customer Engagement Marketing by Palmatier, Kumar, and Harmeling.

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