**Show college-students that our world is profoundly mathematical**

**Dr. Bob Blitzer **continues to inspire college students with his engaging approach to mathematics, making this beloved college algebra series the number one in the market every year. Blitzer draws on his unique background in behavioral science and math to present a wide range of rich applications in real-life situations. Students of all majors stay engaged because Dr. Blitzer uses up-to-date and pop-culture references to connect mathematics to students’ lives, showing that our world is profoundly very mathematical.

With this new 7th edition, Dr. Blitzer takes student engagement with the maths world to a whole new level, drawing from applications across all many fields as well as topics that are of interest to any student (e.g., sleep hours of college students, grade inflation, student loan debt). Applications are also brought to life online in a new, assignable video series (not included in this PDF) that explore the entertaining and mathematical Blitzer Bonus boxes. The new 7^{th} edition also aims to help more college students to succeed in the course with just-in-time support in the text — such as Brief Review of prerequisite topics, Achieving Success boxes, and Retain the Concepts exercises.

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