Aesthetic Clinic Marketing in the Digital Age – eBook

eBook details

Author: Wendy Lewis
File Size: 4 MB
Format: PDF
Length: 129 pages
Publisher: CRC Press; 1st edition
Publication Date: December 14, 2017
Language: English
ASIN: B0789HFL68
ISBN-10: 0815368003
ISBN-13: 9780815368007

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Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. In Aesthetic Clinic Marketing in the Digital Age (PDF), with over twenty years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and staying profitable. This textbook serves as an expert user’s guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for social media, digital marketing, and aesthetic clinic management. It is a must-read for practitioners.