Above the Fold (PDF) is an ebook about the fundamentals of clear graphic communication within the context of Web design. The ebook has 3 sections, which follow the cycle of a typical Web project:
Section 1 focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
The 2nd section of Above the Fold (PDF) explores the enduring principles of designing and the nuances that are specific to the field of Web design.
Finally, we close the loop and discover ways to enable your client to maximize the investment they have made in their Web site with analytics and marketing.