A Framework for Marketing Management 6th edition (Global) – eTextBook

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management

eBook details

  • Authors: Philip T. Kotler, Kevin Lane Keller
  • File Size: 7.43 MB
  • Format: PDF
  • Length: 352 pages
  • Publisher: Pearson Education; 6th edition (2015)
  • Language: English
  • ASIN: B00XIH2FF0
  • ISBN-10: 1292093145 / 0133871312
  • ISBN-13: 9781292093147 / 9780133871319

$115.00 $11.00

Framework for Marketing Management 6th edition is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management , a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.

The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive textbook.


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